Safety assessor does not stop innovation. It helps it enter the market safely!
“Marketing is delaying the launch again!”
“The safety assessor just blocked another great idea!”
Sounds familiar?
In many cosmetic companies, tension between marketing, R&D, and regulatory affairs is a regular occurrence. Marketing aims to react swiftly to trends, creating distinct products and compelling communication that captures consumer attention. Meanwhile, the safety assessor must guarantee product safety, regulatory compliance, and the absolute verifiability of marketing claims.
