Greenwashing vs. green marketing – where is the border?

The phenomenon of greenwashing, also in the cosmetics industry, has been discussed for a long time. On the one hand, the intense activities of the EU and the successively implemented policies of the Green Deal, and on the other hand, the activity of consumers, make us look at this phenomenon more and more closely.

The phenomenon of greenwashing, also in the cosmetics industry, has been discussed for a long time. On the one hand, the intense activities of the EU and the successively implemented policies of the Green Deal, and on the other hand, the activity of consumers, make us look at this phenomenon more and more closely.